EPP Life Sciences Pricing Forum 2024 Program
Pricing for Impact: Innovating for Growth and Sustainability
2-DAY TRAINING
8 October 2024
Tender WarGame
PRE-FORUM WORKSHOPS
9 October 2024
13h00 - 17h00
These workshops will provide hands-on, practical insights into cutting-edge pricing strategies and solutions. Stay tuned for more details on each workshop and how they will empower you to transform your pricing approach.
More information will be available soon!
10 October 2024
08h30 - 17h00
Welcome by Pol Vanaerde – President – EPP Pricing Platform
Opening Remarks – Negotiating Dangerous Post-Covid Market Dynamics
SESSION 1:
Harnessing Artificial Intelligence to Drive Profitability & Innovation in Life Sciences
Alan Crowther – General Manager Global Pricing – EVERSANA
Sandro Cesaro – Head of Market Access & Innovative Value Strategies, Oncology Europe & Canada – AstraZeneca
Marc Abels – Partner – Monitor Deloitte
BREAKOUT SESSIONS:
International Reference Pricing in the Digital Era: Navigating Challenges for Generic Products
Natalia Mokhova – Strategic Partner Manager – Zentiva
Generative AI: Simulating Market Scenarios for Strategic Pricing
Next-Level Reimbursement, Negotiation and Training
Gianclaudio Floria – CEO – Pharmsight GmbH
Chirag Maheshwari – CTO – Pharmsight GmbH
“Ask Me About” Lunch & Networking – Be back in 60 minutes
SESSION 2:
Empowering Data-Driven Decisions for Competitive Pricing in Life Sciences
Andrea Mantavanni – VP & Partner, Global Pharma – ALIRA HEALTH
Raphael Prync – EMEA Pricing Strategy Leader Cardiac Surgery – Medtronic
Peter Zimmermann – Sr. Director, Services Sales – MODEL N
Alejandra Garitonandia – LS Industry Principal EMEA – Vistex
Coffee Break – be back in 30 minutes!
Ulrik Haagen Panton – Vice President Global Pricing – Novo Nordisk
Christian Raadmand Jensen – Sr Director Global Pricing – Lundbeck
Clara Hinsch – Global Pricing Manager – Lundbeck
Jacob Petersen – Senior Global Pricing Manager – Lundbeck
Timo Vesterdal – Senior Global Pricing Manager – Lundbeck
Closing Remarks
Networking dinnner
11 October 2024
08h30 - 17h00
Welcome Coffee and Registrations
Opening Remarks
Alan Crowther – Managing Director – EVERSANA
Emma Eatwell – Global Practice Director – GLOBAL COUNSEL
SESSION 3:
Exploring the Frontier of Value-Based and Outcome-Driven Pricing Models
Matthias Merkle – Strategic Pricing Manager – ROCHE
Sylvie Gabriel – International Market Access – Consultant
Coffee Break – be back in 30 minutes!
Giovanni Tafuri – Director EU Market Access – APELLIS
Loic Gauthier – Director Market Access, Intercontinental Region – CSL Behring
Leandro Gandos Brito – Global Director Strategic Pricing – SONOVA
SESSION 4
Navigating AI, Bundles, and Segmentation Tailwinds
Vincent Blankert – Director Commercial Strategy – ZOETIS
Patric Kirchner – Global Head of Pricing – BOEHRINGER INGELHEIM
Lunch & Networking – Be back in 60 minutes
SESSION 5
Implementing value-based pricing models to ensure long-term viability & patient access
Omar Ali – Head of Payers, Advisor on Value-Based Pricing – VERPORA
Tobias Happel – Senior Manager Global Pricing – PHILIPS
BREAKOUT SESSIONS:
Beyond the Pill: Value-Based Services in Pharma
Luis E. Marin – Healthcare Innovative Solutions Partner – Breast Cancer – NOVARTIS
Value-Based Pricing & Access for Medical Devices – Pricing & Contracting Optimization Methods
Istvan Szabo – Pricing, Market Access – Independent